Fashion · Case study
Aari Taari is a Jaipur-based jewellery brand specialising in bridal and ethnic wear, deeply rooted in Rajasthani craftsmanship. Targeting brides and wedding shoppers seeking statement pieces, the brand combines traditional techniques with modern appeal for unforgettable celebrations.
Our objective
When Sage Media partnered with Aari Taari, they had 30K Instagram followers but limited brand presence. Our goal was to:
Launch explosive wedding-season campaigns
Triple growth to 90K followers organically
Drive offline footfall to their Jaipur store through digital storytelling
Our approach
Iconic Bridal Shoot at Nahargarh: Booked the entire Nahargarh property for a sunset bridal campaign featuring three models in red lehengas. Planned precise golden hour shots with perfect sun positioning behind the models for dramatic lighting.
Wedding Season Timing: Shot 1-2 months before peak wedding season and floated content nationwide to capture bridal frenzy.
Multi-Campaign Strategy: Combined viral bridal visuals with consistent posting to build momentum organically.
The results
Instagram followers grew from 30K to 90K (200% organic growth)
Bridal shoot went viral, generating massive nationwide reach
Significant increase in offline store footfall during wedding season
The impact
Sage Media transformed Aari Taari from steady 30K followers to a recognised bridal jewellery name through strategic location shoots and impeccable wedding-season timing, proving the power of planned viral content.
90K
Followers, from 30K
200%
Organic growth
Nahargarh
Full-property bridal shoot
