Interiors · Case study
Dicassa is Jaipur’s premier luxury furniture showroom, blending imported craftsmanship from Germany and China with in-house Indian design excellence. Catering to architects, interior designers, and discerning homeowners, Dicassa aims to be Rajasthan’s definitive luxury interiors brand.
Our objective
Sage Media was tasked to:
Build a powerful digital presence for this newly launched luxury showroom
Create awareness and credibility among B2B and B2C audiences
Drive organic engagement, product inquiries, and showroom footfalls
Our approach
Storytelling with the Founder’s Vision: We crafted intimate video stories of the owner sharing his journey and design ethos, humanising the brand and establishing trust early.
Strategic Regional Influencer Collaborations: Onboarded 20-25 influencers monthly from Jaipur and neighboring cities to create localised awareness, generating social buzz across Rajasthan’s luxury market.
Visual & Community Engagement: Produced high-quality showroom walkthroughs, product close-ups, and behind-the-scenes videos to highlight craftsmanship and exclusivity, making luxury approachable.
Data-Driven Paid Campaigns: Combined organic growth with precision-targeted paid ads to amplify reach, generating inquiries and driving showroom visits at optimal CAC.
The results
Gained 10,000 organic Instagram followers within 3 months
DMs flooded consistently with inquiries about pricing and products
Walk-in customers often cite social media as their discovery channel
Established Dicassa as a go-to name for luxury interiors in Rajasthan rapidly
The impact
Dicassa transformed from an unknown new showroom into a regional market leader by leveraging authentic storytelling, influencer partnerships, and performance marketing. Sage Media continues to grow Dicassa’s digital dominance, building timeless appeal and expanding their footprint across North India.
10K
Organic followers in 3 months
20-25
Influencers onboarded monthly
Jaipur
Luxury interiors leader
