Fashion · Case study
City Vibes is a well-established Rajasthan brand with 11 stores, specialising in men’s wedding and ethnic wear. Serving grooms and wedding shoppers seeking coordinated outfits, the brand boasts extensive collections for complete bridal party styling.
Our objective
Before partnering with Sage Media, City Vibes posted generic model shots and product-focused content that blended into the noise. We aimed to:
Break the monotony with raw storytelling
Drive store traffic through emotional wedding narratives
Our approach
“Nazrana” Groom Storytelling Series: Created a cinematic series showing a groom searching city-wide for bride-matching outfits, visiting multiple stores, finally finding perfection at City Vibes.
Emotional Narrative: Highlighted City Vibes’ vast collection enabling “Dulhe Raja” positioning, fulfilling every groom’s (and bride’s) vision.
Raw Storytelling: Shifted from polished model shoots to authentic, relatable groom journey content
The results
Beautifully executed series differentiated City Vibes from competitors
Reinforced brand positioning: “Dulha toh har koi bana raha hai, hum Dulhe Raja bana rahe hain”
Enhanced store traffic as customers connected with the relatable groom narrative
The impact
Sage Media elevated City Vibes from generic product posts to emotional storytelling masters, creating a memorable “Nazrana” campaign that positioned them as the ultimate groom’s destination across Rajasthan’s 11 stores.
11
Stores across Rajasthan
Nazrana
Groom storytelling series
Dulhe Raja
Brand positioning
