← All work Hire us
Home/ Case studies/ KRWA
Fashion · Case study

KRWA

KRWA is a luxury menswear brand setting new standards in sophistication for the modern Indian gentleman. Featuring designer shirts and trousers priced between ₹5,000 and ₹6,000, KRWA occupies a rare premium space within India’s menswear segment. Every piece showcases international craftsmanship, utilising imported fabrics and meticulous tailoring to deliver timeless exclusivity. However, the brand faced a critical challenge: Indian men traditionally prefer the tactile experience of luxury shopping. Establishing KRWA as an online-first luxury label required more than conventional marketing, it demanded an evocative brand story and a cohesive visual identity.

Our objective

Partnering with KRWA, Sage Media aimed to:

Forge a credible digital identity for this luxury fashion brand
Translate the premium quality and aesthetic of KRWA’s apparel onto digital platforms
Cultivate brand awareness, desire, and trust to organically propel online sales
Enable potential customers to experience the elegance of KRWA through their screens
Our approach
Brand Identity & Visual Direction: Crafted a holistic digital persona, mood boards, brand tone, and carefully selected palettes designed to evoke luxury and refinement, ensuring every interaction mirrored KRWA’s exclusivity.
Campaign Shoot & Design Language: Executed an impactful campaign shoot featuring aspirational models emblematic of KRWA’s stylish, detail-oriented clientele, highlighting fabric richness, precise cuts, and aspirational lifestyle.
Simultaneous Instagram & Website Launch: Coordinated a seamless launch of KRWA’s Instagram and website, ensuring cohesive brand messaging, visitor engagement, and a frictionless purchasing journey from day one.
User-Generated Content Strategy: Invigorated brand authenticity and reach with real customers and content creators showcasing diverse KRWA styling, fueling community growth and boosting visibility.
Founder Insight Videos: Produced intimate founder interviews detailing fabric sourcing, design inspirations, and bespoke tailoring, humanising the brand and underscoring its global-quality standards.
The results

In a remarkably short period:

KRWA became an instantly recognisable luxury menswear brand online, uncommon for the category.
UGC initiatives significantly lifted engagement, trust, and conversions.
Visual storytelling and campaign aesthetics forged a standout brand presence in a crowded market.
Founder-led narratives deepened consumer connection and brand authenticity.
The impact

KRWA’s evolution exemplifies how thoughtful design-led strategy and storytelling can bridge the gap between luxury fashion’s tactile heritage and digital commerce. Sage Media’s partnership continues to grow the brand through innovative campaigns, expansive content strategies, and influencer-led UGC, securing KRWA’s position as a pioneering force in India’s luxury menswear landscape.

₹5-6K
Premium price point
Day one
Instagram and site launched together
UGC
Creator-led growth engine
Start a project →
KRWA campaign: model in a teal shirt on a brown leather sofa
KRWA product card for a brown corduroy shirt with contrast patch pockets
KRWA campaign shoot with two models and vintage television sets
KRWA shirt collection creative: three styles, one mindset
KRWA campaign still with red telephone receivers and a model in denim
KRWA poolside shoot: model in a brown shirt on a pink float
KRWA poolside shoot: model in a printed blue shirt
KRWA poolside shoot: model in a brown shirt and cream trousers